A million years ago, also known as somewhere around the year 1999-2000 I created what would eventually be known as a mineral makeup cosmetic company. I didn't know it was actually called "mineral makeup," I didn't know if it would be well received, I only knew that I was madly in love with these tiny pots of colored powder I had stumbled upon at a trade show and my life would literally never be the same.
To make a long story temporarily short, I had always worked in the cosmetic and fashion industries so when I had heard enough people complaining about the crap cosmetics they were forced to use, I knew that these magic little powders somehow held the key to making a positive difference. I just didn't realize at the time how truly profound it would be.
I was, at the time, dating a very fabulous guy (who I would later marry) who recognized and appreciated raw enthusiasm when he saw it and so, encouraged me to look into those little powders and what potential they might have. So I started doing a crazy amount of research about cosmetics beyond what I knew about applying and wearing them. I learned everything I could about the ingredients and magic little powders (aka, pigments) all the way down to how cosmetics were formulated and developed in labs. I was hooked. It wouldn't be long before I had managed to create a sweet little cosmetic company of my own.
Fast forward a few years later and the tiny little company that I created in one room of our house was now living in a 3000 square foot manufacturing facility where I had reps selling my products, a mirror version of my website in Singapore, employees helping to pack and ship my products to over 75 countries around the globe and I was in heaven... Sometimes I would go to my building so that I could be alone, turn up the music and get lost in the process of creating new collections of colors faster than my clients could collect them. I was also selling custom blended products in my store front and spinning like a whirling dervish as my company grew and grew. And then one day after over 10 years in my biz, my makeup stained brain felt like it was going to explode and I decided that I just couldn't do it anymore.
Beyond the exhaustion, I had convinced myself that any minute the other shoe was going to drop and the whole thing would be like a big mirage that eventually would come crashing down. I let my fear of failure and the shame I was certain would go along with it get the best of me and I started to doubt myself constantly.
The irony of this whole idea of failure is that I never got into the cosmetic world because I thought I would get rich... Nope, quite the contrary; money was actually the furthest thing from my mind. I got into Mineral Makeup because I was in love with the artistry and potential of makeup. I knew early on that my perfectionist, competitive nature meant that I would have no choice but to create the best possible product I could offer and it would always have to be a high quality product without compromising the integrity of the ingredients or raking women over the coals financially. I knew that my love and innate understanding of the industry meant that I could give my clients a great education as far as product, trend and application goes. I also knew then as I know now that I have some kind of magical, crazy gift for understanding color and formulations which translated to no shortage of imagination for generating some truly exciting and innovative eye shadow colors and products.
I was doing what I loved and yet, somehow felt like I just wasn't worthy of it...I really just needed to take a breath...or maybe a vacation, but hindsight is always 20/20 and I didn't actually figure that out until recently. Darn it.
When I decided to close up shop, emails showed up from all parts of the globe from people wanting to buy my recipes and hire me as a consultant to help them create a company like mine. I sold almost everything to do with the business and thought I was finished forever..at least that's what I tried to tell myself...
Then the little tugs started happening.... I would literally feel a physical need to create a new color every once in a while....I had to whip up a custom foundation or blush and get my "fix." I looked for reasons to talk about Mineral Makeup...but I also kept telling myself that it would pass.
I closed up shop and sold off everything roughly 4 years ago. I've spent almost every day since wishing that I hadn't been so stubborn, proud and afraid. Up until recently pride prevented me from telling my husband or the people who knew me best just how much I missed it. Gary and I would re-visit it or reminisce from time to time and I would come close to telling him that I wanted to go back, and then would talk myself out of it. Thankfully, I have the sort of husband that knew when to not push...
So I did other things that creative entrepreneurs like myself, do...I created new businesses and kept my mind and my hands busy. As long as I was doing something with my creativity I could pretend that those beautiful little powdered pigments weren't constantly calling my name. I could pretend that the women I was meeting wouldn't have fun creating their own eye colors or letting me create a custom blended foundation for them...or offer a cosmetic refresher tutorial....
And so the years passed and the lies I told myself seemed to quiet down a bit unless I passed a makeup counter or needed to go into Ulta for something...then it was almost too much to bear but I kept looking forward and stayed comfortable in my cozy little sea of denial...for a while...
A little over three weeks ago I opened up something else that is exceedingly close to my heart....my wonderful new Art Studio and creative space called The Ruby Slippers.... It is a fabulous little spot in Union Pier, Michigan where people come to be a part of my other love....mixed media art and creativity! I have a little artisan boutique with products created by myself and local artists, I offer workshops, classes and a magical place where people with no creative experience whatsoever can be comfortable and happy creating and learning to their hearts' content. It is bliss and I am off to a fabulous start....but then one day almost out of the blue, the little tug starts again...
The tempting little muse who knows far more than she should would whisper that the beautiful light filled space right in the front window would be perfect for a little cosmetic nook... "Shhh...stop it Heather....you're past all that, it was a former life" I would tell myself. Yet every day that I resisted the tug, the muse spoke louder until one day I somehow found myself online checking to see if my old cosmetic contacts were still around... Could I still get the bulk ingredients I needed to start from scratch? What about jars? Brushes? I wondered what my former company would have been like today if Social Media had existed back then... I even started seeing new colors in my head...
I was like a drug addict back on the streets looking for my next fix and man, I was in deep.
Then, I woke up one morning and the way all good things happen, by the Grace of God it dawned on me that this is what people mean when they talk about their true passion. I had been searching for it as long as I could remember and it had literally been there sitting on my shoulder all along. Now that I understood what it was I had been feeling, how could I ever knowingly choose to silence it again? I decided right then and there that I wouldn't.
I know that it's different for everybody but if you've experienced it even once, then you know what I mean.... It's that thing that you keep trying to silence or run from but it keeps finding you....that thing that gets your blood pumping fast and the fabulous dreaming and anticipation of WHAT IF is almost too much... It's what makes you smile to yourself when you think about how it feels to be doing that thing you love so very much.
For me...the process of developing new products and colors was like that almost inexplicable feeling you have the first time you realize you're in love with the person you eventually wind up marrying.... In my world, not only did I marry the great guy, but I also got to experience that sort of butterfly high with every new collection and product launch I created.
I was starting to really question my sanity for having intentionally chosen to give it up.
The good news is that I finally came clean with my husband....told him how much I had been missing my cosmetic company....told him exactly how much love I still had for those magical little jars of powder. Suffice it to say, he wasn't surprised and in fact, wanted to understand why I hadn't just told him sooner.
Duh Heather....it seems that the only one who didn't acknowledge how much you loved everything about your cosmetic company was you.
Today I am proud...elated...excited...nervous and SO FREAKING HAPPY to tell you that I placed an order for the backbone of the bulk ingredients I need to get back to the art of creating Mineral Makeup again. I'm not diving in the way I would like to, but instead am going to slowly wade back into the pool so that this time I can savor every moment of my cosmetic adventure.
To be able to have a creative arts space where both of my true loves can live side by side is almost more than bliss than I can even think about and I intend to marinate in the deliciousness of it all for as long as I possibly can.
It's taken a lot of time to understand what passion really feels like. I'm having to learn one step at a time that it's okay to enjoy it...to be happy....to stop resisting what I know makes my heart SING....
I am blessed and can't wait to share all this magic and possibility with clients, friends and anybody else who happens to cross my path....
The moral of this very long story is simple and so profoundly important...
Honor your passion...the one that you keep trying to silence or run from, or even worse, deny it's very existence. I have news for you, no matter how creatively you to try to out run it, it's going to be like the scary guy in every horror movie and will always and forever be just a pace or two behind you.
Honor your passion enthusiastically, honestly and intentionally with your whole heart because until you do, I promise you that it will be like the nagging little itch in the middle of your back that you can't quite reach to scratch and it's not going to go away...ever.
Wishing you the courage to do what you already know will make so very happy!
Honor your passion.
Sending you love and blessings,
Heather